VSCO is the trusted photo & video editor for premium presets, quality tools, and creative community. We nurture creativity so you can make it.
Founders
Joel Flory
Executive Chairman of the Board
As the co-founder of VSCO, Joel leads the company on its mission to help everybody fall in love with their own creativity. Joel and his co-founder Greg Lutze combined their passions for photography and technology to build VSCO in 2011. Prior to founding VSCO, Joel was a successful commercial and wedding photographer. A Bay Area native, Joel is deeply involved in the local Oakland community.
Images by Joonbug
Greg Lutze
CXO
A leader driven by creative vision and soul, Greg is Co-Founder and Chief Experience Officer at VSCO. Before founding VSCO, Greg was a Creative Director for design agencies in Seattle and New York, as well as an Art Director for Microsoft’s Xbox team. Greg has been recognized by The Grammy Awards, Graphic Design USA, Taschen, and Communication Arts.
Location
San Francisco, CA
Funding
VSCO has $100m in funding from top investors including
Accel Partners, Glynn Capital, Icon Ventures & Obvious Ventures.
Key Moments
2011 — VSCO founded
2012 — VSCO mobile app launched
2014 — Series A funding
2015 — Series B funding
2017 — VSCO Membership launched
2019 — Rylo acquisition
2020 — Trash app acquisition
2023 — VSCO Pro Membership launched
Board of Directors
Joel Flory
Greg Lutze
Eric Wittman
Vas Natarajan
Kwamina Crankson
Executive Team
Eric Wittman, CEO
Greg Lutze, CXO
Karina Bernacki, VP, People & Places
Sara Lee, General Counsel
Lalit Balchandani, VP, Product and Data Science
Josh Ulm, VP, Brand & Design
Chris Haire, VP, Engineering
Josh Attenberg, Head of Data
Investors
Accel
Ryan Sweeney
Vas Natarajan
Glynn Capital
David Glynn
Goldcrest Capital
Adam Ross
Obvious Ventures
James Joaquin
Icon Ventures